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SirDavis is expanding into retail ahead of its release on Sept. 4. Last week, Beyoncé unveiled her whisky brand named after her great grandfather, Davis Houge.
The award-winning whisky, a collaboration between Beyoncé and Moët Hennessy, offers notes of tangy Seville oranges with soft “sun-kissed raisins” and “sizzling spices” of clove, cinnamon and ginger alongside notes of Demerara sugar and toffee. The bottle boasts a unique design paying homage to Queen Bey’s Texas roots, while the spelling of “whisky” is a nod to the Scottish and Japanese stylization of the word.
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Beyoncé mother, Tina Knowles, celebrated the launch with an Instagram post explaining the singer’s roots in spirits. With its headquarters in Bey’s hometown of Houston, SirDavis is Moët Hennessy’s first spirits brand to be fully developed in the U.S.
“It’s been in the making for years,” she explained. “I’m not much of a drinker but this whiskey is the smoothest most delicious whiskey I’ve ever tasted! Beyoncé comes from a line of whiskey drinkers and whiskey makers!!! Her Great Grandaddy was a moonshine man. He insisted that everyone addressed him as Sir.. yes Davis Houge was her daddy’s grandpa.”
According to the description, SirDavis offers a “rich & buttery toffee” flavor blended with spices, citrusy top notes, hints of honey and a “lingering finish reminiscent of plump sultanas and ripe cherries.”
Beyoncé teamed with master distillers to create the liquor, which has earned several accolades including a best in class honor from the 2023 Spirits International Prestige Awards. SirDavis also earned high marks from the 2023 Ultimate Spirits Challenge and 2023 New York International Spirits Competition.
“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” Beyoncé said in a statement last week. “When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy. In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis.”
SirDavis is up for pre-order at ReserveBar and SirDavis.com and will be released on Sept. 4.
The liquor brand will be available in retailers across the U.S., London, Paris and Tokyo and in select airports including Los Angeles International Airport, San Francisco International Airport and John F. Kennedy Airport.
Pre-order below.
ReserveBar
