BuzzFeed is set to name its top culture editor, Karolina Waclawiak, as editor in chief of its newsroom, people familiar with the matter said, tapping a veteran insider to lead a division that has been dealing with changes in leadership and strategy.
Ms. Waclawiak, who has been with BuzzFeed for six years, will take over a newsroom that cut its teeth on big investigative swings—including a Pulitzer Prize-winning series of articles about China’s infrastructure for detaining Muslims in its Xinjiang region—but has been shrinking of late as the now-public BuzzFeed is looking to boost profitability.
