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    Kathy Irelands husband escapes burning boat after engine explodes 20 miles offshore

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    Restaurant chain may rethink controversial 20% service charge in some venues after customer pushback

    Which current three-loss team would be the most dangerous in this year's College Football Playoff?

    Which current three-loss team would be the most dangerous in this year's College Football Playoff?

    Sen Bernie Sanders supports Chris Van Hollen's bid to challenge Schumer for Senate Democratic leader post

    Sen Bernie Sanders supports Chris Van Hollen's bid to challenge Schumer for Senate Democratic leader post

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    Trump doesnt plan to raise Nvidia, spy issue during China trip: U.S. officials

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    Lutnick faces questions over Nvidia spy scandal. His sons firm has deep ties to the chipmaker

    Unions helped Democrats win big in 2026. Now they want action

    Unions helped Democrats win big in 2026. Now they want action

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    A tabloid scandal bankrolled a Long Island Democrat, mostly with out-of-district money. A Hollywood-linked tycoon backed a Republican who beat him. | Fortune

    Delawares federal court forced litigation funders into the open. Its most important court still lets them hide | Fortune

    Delawares federal court forced litigation funders into the open. Its most important court still lets them hide | Fortune

    Anthropic inks .4 billion deal for gas-powered data centers—the largest of its kind—to secure AI autonomy ahead of planned IPO | Fortune

    Anthropic inks $3.4 billion deal for gas-powered data centers—the largest of its kind—to secure AI autonomy ahead of planned IPO | Fortune

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    One mom tallied 23 hours a week of household work. Then she built a company to turn invisible labor into a paid profession | Fortune

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    Amazons new Kindle Colorsoft is a premium e-reader with a premium price | TechCrunch

    FAA Grounds All US Flights Until Further Notice

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    Democrats launch Nvidia investigation, write scathing letter on Huangs scheme with Trump | TechCrunch

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    My Thanksgiving Menu Formula: Two Full Spreads Built Around Your Guest Count

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    The Thanksgiving Checklist: A Down-to-the-Minute Timeline for a Stress-Free Feast

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    Camp Flog Gnaw 2026: Amazon Music Livestream Schedule & Details

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    Slick, Cheeky, Playful And a Little Provocative: VASSY Serves Up Dirty Martini

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    All 4 Seasons Of Succession, Ranked – TVLine

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    The Rainmakers Austin Nichols Unpacks Tom & Bruisers Past, That Severed Head Shocker & More

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    The Novel That Shaped Contemporary YA Fiction

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    Kathy Irelands husband escapes burning boat after engine explodes 20 miles offshore

    Kathy Irelands husband escapes burning boat after engine explodes 20 miles offshore

    Restaurant chain may rethink controversial 20% service charge in some venues after customer pushback

    Restaurant chain may rethink controversial 20% service charge in some venues after customer pushback

    Which current three-loss team would be the most dangerous in this year's College Football Playoff?

    Which current three-loss team would be the most dangerous in this year's College Football Playoff?

    Sen Bernie Sanders supports Chris Van Hollen's bid to challenge Schumer for Senate Democratic leader post

    Sen Bernie Sanders supports Chris Van Hollen's bid to challenge Schumer for Senate Democratic leader post

    Locked On Vikings podcaster gets destroyed on social media for anti-Kirk Cousins take

    Locked On Vikings podcaster gets destroyed on social media for anti-Kirk Cousins take

  • Politics
    Trump doesnt plan to raise Nvidia, spy issue during China trip: U.S. officials

    Trump doesnt plan to raise Nvidia, spy issue during China trip: U.S. officials

    Lutnick faces questions over Nvidia spy scandal. His sons firm has deep ties to the chipmaker

    Lutnick faces questions over Nvidia spy scandal. His sons firm has deep ties to the chipmaker

    Unions helped Democrats win big in 2026. Now they want action

    Unions helped Democrats win big in 2026. Now they want action

    Prediction markets tied to clinical trials and drug approvals draw lawmakers' ire

    Prediction markets tied to clinical trials and drug approvals draw lawmakers' ire

  • Business
    A tabloid scandal bankrolled a Long Island Democrat, mostly with out-of-district money. A Hollywood-linked tycoon backed a Republican who beat him. | Fortune

    A tabloid scandal bankrolled a Long Island Democrat, mostly with out-of-district money. A Hollywood-linked tycoon backed a Republican who beat him. | Fortune

    Delawares federal court forced litigation funders into the open. Its most important court still lets them hide | Fortune

    Delawares federal court forced litigation funders into the open. Its most important court still lets them hide | Fortune

    Anthropic inks .4 billion deal for gas-powered data centers—the largest of its kind—to secure AI autonomy ahead of planned IPO | Fortune

    Anthropic inks $3.4 billion deal for gas-powered data centers—the largest of its kind—to secure AI autonomy ahead of planned IPO | Fortune

    One mom tallied 23 hours a week of household work. Then she built a company to turn invisible labor into a paid profession | Fortune

    One mom tallied 23 hours a week of household work. Then she built a company to turn invisible labor into a paid profession | Fortune

  • Science
    Heres What We Know About the X-70 Fractal, NASAs Experimental New Plane

    Heres What We Know About the X-70 Fractal, NASAs Experimental New Plane

    Scientists May Have Discovered a Massive Starless Galaxy

    Scientists May Have Discovered a Massive Starless Galaxy

    These Robotic Arms Are Powered by Algae. Watch How They Move

    These Robotic Arms Are Powered by Algae. Watch How They Move

    A 55-Year-Old Math Problem Was Solved—This Time by Humans

    A 55-Year-Old Math Problem Was Solved—This Time by Humans

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    Beware the New AI-Fueled Ransomware Boom

    Beware the New AI-Fueled Ransomware Boom

    Amazons new Kindle Colorsoft is a premium e-reader with a premium price | TechCrunch

    Amazons new Kindle Colorsoft is a premium e-reader with a premium price | TechCrunch

    FAA Grounds All US Flights Until Further Notice

    FAA Grounds All US Flights Until Further Notice

    Democrats launch Nvidia investigation, write scathing letter on Huangs scheme with Trump | TechCrunch

    Democrats launch Nvidia investigation, write scathing letter on Huangs scheme with Trump | TechCrunch

  • Lifestyle
    My Thanksgiving Menu Formula: Two Full Spreads Built Around Your Guest Count

    My Thanksgiving Menu Formula: Two Full Spreads Built Around Your Guest Count

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    Alex Burgnon Guests On TriVersity Talk With Host Wendy Stuart 7 PM ET Wednesday, November 11th, 2026

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    Tony Orlando Guests On “If These Walls Could Talk” With Hosts Wendy Stuart and Tym Moss Wednesday, November 11th, 2026

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    The Thanksgiving Checklist: A Down-to-the-Minute Timeline for a Stress-Free Feast

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    Journey Drummer Deen Castronovo Exits Mid-Tour to Focus on His Health

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    Camp Flog Gnaw 2026: Amazon Music Livestream Schedule & Details

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    Slick, Cheeky, Playful And a Little Provocative: VASSY Serves Up Dirty Martini

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    All 4 Seasons Of Succession, Ranked – TVLine

    The Rainmakers Austin Nichols Unpacks Tom & Bruisers Past, That Severed Head Shocker & More

    The Rainmakers Austin Nichols Unpacks Tom & Bruisers Past, That Severed Head Shocker & More

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    5 Best Bravo Reality Stars, Ranked – TVLine

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    Greys Anatomy: Blues Dad Reveals His True Colors & Jo Makes a Change

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    IMDb #6 Most Popular Show Is Having Its Best Season Ever

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    3 Newly Added Prime Video Series To Binge-Watch This Weekend (Nov 13–15)

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    3 Best New HBO Max Series To Binge-Watch This Weekend (Nov 13–15)

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    Inside this years London Palestine Film Festival

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    7 Books About Mothers with Voracious Interior Lives

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    Classic Mexican Books

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    Broken People Dont Break the System. Broken Systems Break the People

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    Exclusive Double Cover Reveal of Two Forthcoming Forrest Gander Titles

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    Canadian Romance Books with Cozy Winter Vibes

    The Universe Needs a Software Update

    The Universe Needs a Software Update

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    Voting has Begun for the 2026 Goodreads Choice Awards

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    A Beginners Guide to Reading and Writing Visual-Literary Hybrids

    The Novel That Shaped Contemporary YA Fiction

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Why Apple’s ‘Crush’ ad is so misguided

by
May 12, 2024
in Technology
Why Apple’s ‘Crush’ ad is so misguided

[ad_1]

Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news.

This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for the iPad Air, as well as Tandem OLED and a new M4 chip for the iPad Pro. But its ad for the new iPad Pro made the biggest waves from the event, for all the wrong reasons. For Apple completionists, we compiled all of the new announcements in case you missed it. 

In the world of EVs, the embattled Fisker Ocean is facing yet another federal safety probe. The National Highway Traffic Safety Administration (NHTSA) has opened a fourth investigation into the SUV surrounding claims of “inadvertent Automatic Emergency Braking.”

AI deepfakes took center stage at this year’s Met Gala. AI-generated images of Katy Perry and Rihanna, neither of whom attended the event, went viral on X. A good reminder that we can’t believe everything we see online.

It’s been a big week. Let’s get into it.

News

New updates from OpenAI: On Monday at 10 a.m. PT, OpenAI will demo new features for both ChatGPT and GPT-4. CEO Sam Altman denied reports that the company was preparing to announce a rival search engine product ahead of Google’s I/O conference. Read more

Say hello to the portal: A new, always-on video portal lets people in New York City and Dublin interact in real time. Portals.org, the organization behind the project, wants it to encourage people to interact with one another “above borders and prejudices.” Read More

OpenAI explores allowing AI porn: The company released a new NSFW policy intended to start a conversation about how it might allow explicit images and text in its AI products. But can we trust OpenAI — or any generative AI vendor — to do it right? Read More

Cops can’t use Microsoft’s AI tool: Microsoft has reaffirmed its ban on U.S. police departments from using generative AI for facial recognition through its enterprise-focused tool: Azure OpenAI Service. Read More

Dorsey says bye to Bluesky: Ex-Twitter CEO Jack Dorsey revealed on X that he is no longer on Bluesky’s board. In a statement, the company thanked Dorsey for his help funding Bluesky and said they are actively looking to replace his seat. Read More

Is Gen Z ditching Tinder for Hinge?: Match Group released its first-quarter earnings report, which shows a steady decline of Tinder’s paying user base. But Hinge is on track to become a “$1 billion revenue business,” in part due to its à la carte offerings for price-conscious Gen Zers. Read More

Spotify paywalls lyrics: The music streamer quietly confirmed that it has started moving its lyrics feature behind a paywall in an attempt to entice more users to migrate to its Premium subscription service, invoking the ire of users. Read More

Analysis

Apple’s “Crush” ad is disgusting: Devin Coldewey says Apple’s latest ad that crushes analog creative tools into an iPad Pro missed the mark. Apple has since apologized and canceled plans to televise it. Read More

How Newchip’s bankruptcy threatened thousands of startups: Mary Ann Azevedo and Christine Hall report on startup accelerator Newchip’s fall from grace and the ripple effects on its founders — including those who lost their companies in the fallout. Read More

Is rabbit’s R1 really that bad?: Much has been said about rabbit’s ambitious R1 AI assistant and it not living up to its promises. Devin argues that even though it likely shipped too early, an experimental device like this is a fun look at a possible future. Read More

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