Apple iPhone 16 Pro Max review

Apple’s iPhone 16 family of phones will hit shelves on Friday. Ahead of their launch, I’ve spent the past five days been testing the high-end iPhone 16 Pro Max.

It’s a great phone with cool updates like a dedicated camera button, and it charges faster over MagSafe than earlier Pro models. The screens are also slightly larger than prior versions.

But this review is tricky, because one of the banner features Apple has been hyping — on stage and in its new ads — is Apple Intelligence. It’s Apple’s suite of AI features for the iPhone, and it’s not coming until later this year.

There are reasons to be excited. A few of the new AI features, like changes to Siri, photo editing, and the option to have AI rewrite text for you, will launch in beta in October. More additions, such as as Apple’s image and emoji generator, more personal Siri responses and integration with ChatGPT, will come later.

I was able to test some of the beta features for this review. Others weren’t available. Those limitations make it difficult to provide a comprehensive assessment of the new device or to suggest whether the upgrade is worthwhile.

Apple shares slid earlier in the week after analysts suggested lighter demand for the iPhone 16 Pro models this year. TF Securities analyst Ming-Chi Kuo said the problem is that Apple Intelligence isn’t out at launch. Barclays also feared it may be because the Chinese language version of Apple Intelligence won’t launch until 2025.

Here’s what you need to know about the new iPhone 16 Pro Max, as of now.

Apple Intelligence could help drive a new cycle of iPhone upgrades. Apple reported $39.3 billion in iPhone sales during the fiscal third quarter, about 46% of the company’s total revenue and down 1% from a year earlier. CEO Tim Cook said the segment grew on a constant currency basis.

I like email summaries provided by Apple Intelligence. They’re accurate and give you just a couple of lines that summarize what’s said or relayed in an email. This only works in Apple’s Mail app, though, so it won’t work if your company makes you use Outlook or if you prefer Gmail. Similarly, I found that Apple Intelligence accurately summarized long bits of text (including the introduction to this review) and returned an accurate snippet. 

In notifications, it’s just OK. Summaries of news alerts were correct. Summaries of text messages sometimes were unnecessary. In one text from my wife, for example, Apple Intelligence suggested I threw a dinosaur at my daughter and made her cry before I apologized. In reality, my son was the culprit. The original text would have been sufficient. 

In a daycare app notification that I use, Apple Intelligence did a good job summarizing that my daughter “took a nap, ate Cheerios, and is playing happily.” That would be a perfect amount of information to receive while driving.

Another Apple Intelligence feature can help you create movie memories, which are little snippets of photos and videos set to music. In a TV ad, Apple shows a young woman using it to create memories of a dead goldfish with the help of Siri.

I couldn’t use Siri to create movies like that. Instead, I opened the Photos app, tapped Memories and wrote in a prompt asking for a photo memory of my son “learning to fish at Skytop set to a fishing tune.” It correctly showed pictures of a family trip to the Poconos but didn’t include any pictures of my son fishing there. The music was called “Fishing Tune” by Jiang Jiaqiang but didn’t sound like fishing music to me. Another test, asking for a photo memory of my son “playing soccer,” worked better but also included a picture of him as a baby with a football in his hands.

There’s also the whole new Siri interface that glows along the edges of the screen. I like the look compared to the globe, and it’s easier to type to Siri by tapping the screen indicator at the bottom of the display. Siri doesn’t feel drastically changed to me right now, although I liked that I could ask iPhone-specific questions like “How do I use my iPhone to scan a document?” and “How do I take a screen recording?” Siri presents the answer in a simple step-by-step guide at the top of the screen.

You can speak to Siri with interruptions now, too. So, if you get stumped while you’re thinking and say “umm” or “hold on a second,” you can continue to ask questions in the same line of thought, like “How tall is the Eiffel Tower?” and then follow with, “And when was it built?” But it doesn’t always work. I tried “How far is Boston?” for example, followed by, “And what’s the weather there?” Siri gave me the weather for my current location. 

Apple Intelligence can be useful and I’m excited to see where it goes.