In a bid to broaden its content library and attract a younger demographic, Fox-owned streaming service Tubi announced on Wednesday a new program that brings content from well-known YouTubers.
The new Creators program features over 500 videos of episodic content from six YouTubers, including Rhett and Link’s company, Mythical Entertainment, among others.
By partnering with creators who already have a loyal following, Tubi aims to attract fans of their content and enhance Tubi’s appeal in an increasingly crowded market. According to a recent Nielsen report, YouTube dominates streaming viewership, accounting for 12.5% of all television viewing in May, whereas Tubi accounts for only 2.2%. This is a similar move to Peacock, which has been training popular TikTokers to create original titles for its streaming service.
The content joining Tubi includes:
- Mythical Entertainment’s popular food-focused interview show, “Last Meals,” hosted by Mythical Chef Josh Scherer.
- Dan and Riya, the Canadian duo known for their series “Beverly Valley High.”
- FunnyMike with his comedy series “Mr. Creepy Eyes.”
- Jubilee (Jason Y. Lee) will feature several of his video series, including “Odd One Out” and “Ranking.”
- Kinigra Deon and her collection of dramedy series “Vampire Siblings,” “College Life,” and “The World Didn’t End When I Was 16.”
- Watcher, hosted by Ryan Bergara, Shane Madej, and Steven Lim, will release episodes of their unscripted series, including “Ghost Files” and “Puppet History.”
Tubi says it’ll bring on more creators and thousands more videos to the platform in the coming weeks.
In the past, Tubi has undertaken initiatives to bring content from emerging talents to its audience. For example, the platform recently partnered with Kickstarter to feature Kickstarter-funded films on the platform as well as provide funding support. Last year, the streamer launched “Stubios” (yes, with a “b”), a program for aspiring filmmakers to submit their original content.
