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Bud Light has suffered yet another humiliation in the wake of teaming up with the transgender influencer Dylan Mulvaney for a partnership in April of last year, as it has lost its crown as the bestselling Super Bowl beer to the Mexican brand Corona.
Things Get Worse For Bud Light
Daily Mail reported that Corona was the top-selling beer based on whole-day sales over the Super Bowl. Bud Light’s parent company Anheuser-Busch got some small good news, however, as its Michelob Ultra brand notched up most sales during the Super Bowl between the Kansas City Chiefs and the San Francisco 49ers.
“We’re listening, we’re learning and we’re continuing to move forward, which is how we’re thinking about it,” said Anheuser’s new chief commercial officer Kyle Norrington.
Ever since conservatives launched a Bud Light boycott over the Mulvaney partnership, the brand has lost nearly $30 billion. Even Mulvaney has turned on Bud Light in the months since then.
“I was waiting for the brand to reach out to me, but they never did. I’ve been scared to leave my house,” Mulvaney said last year. “For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.”
Related: Bud Light Hasn’t ‘Done A Good Job’ In Attempted Comeback, Ex-Anheuser-Busch Exec Says
Bud Light Attempts Comeback
Fox Business reported that Bud Light sales were down 29.9% year over year for the week ending January 20 compared to the numbers over the same period last year. Bud Light had been hoping to make a comeback with a new ad that aired during the Super Bowl.
“We’re delivering the best names in sports, music and entertainment and introducing a brand-new character to our Bud Light universe,” Todd Allen, Bud Light’s vice president of marketing, told USA Today before the game.
“Bud Light’s long-standing partnership with the NFL is one of the most iconic relationships in sports, and we’re excited to be back on the Super Bowl stage this year to continue our long legacy of delivering iconic, breakthrough Super Bowl ads that rally fans year after year,” he continued.
Check out a teaser for the ad below.
Full Story: Bud Light Attempts Comeback With New Super Bowl Ad After Dylan Mulvaney Debacle
Trump And Kid Rock Forgive Bud Light
Bud Light has managed to win some people back, however. Earlier this month, the former President Donald Trump called on his supporters to give Bud Light another chance.
“The Bud Light ad was a mistake of epic proportions, and for that a very big price was paid, but Anheuser-Busch is not a Woke company,” Trump wrote in a Truth Social post.
“Anheuser-Busch is a Great American Brand that perhaps deserves a Second Chance?” he continued. “What do you think? Perhaps, instead, we should be going after those companies that are looking to DESTROY AMERICA!”
The singer Kid Rock, who famously shot up cases of Bud Light in reaction to the Mulvaney partnership, also wants the brand to be forgiven.
“Do I wanna hold their head underwater and drown them because they made a mistake?” he said in December, according to The Tennessean. “No, I think they got the message.”
Kid Rock went on to say that it is primarily the working class, the “people who don’t have a dog in the fight,” who are ultimately harmed by things like the Bud Light boycott.
“They screwed up, they made a mistake,” he said. “I’m over it.”
These endorsements have done little to help Bud Light, however, as sales for the beer continue to plummet. Do you think Bud Light will ever recover from this? Let us know in the comments section.
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