Taylor Swift ‘Eras’ book sells more than 800,000 copies in first weekend

Taylor Swift’s Eras book has sold more than 800,000 copies during its first weekend on sale, new figures have revealed.

According to data from Circana (via The Hollywood Reporter), the book sold 814,000 copies during the Thanksgiving holiday weekend in the US.

The book was sold exclusively through Target in the US and hasn’t been available to buy through outlets such as Amazon.

Swift posted on social media to announce the book recently, which is released on the same date as the final ‘Eras’ tour show on December 8.

The sales put Swift in similar company to Barack Obama, whose presidential memoirs, A Promised Land, sold 816,000 copies in its first week on shelves in 2020.

Meanwhile, Swift shared her reaction to ‘The Tortured Poets Department’ achieving the most streamed album of 2024 on Apple Music earlier this week (December 3).

The streaming platform shared its year-end charts for 2024, which reveal the biggest songs of the year by Apple Music streams, Shazam tags, radio spins, read lyrics and more.

The results reveal that the expanded edition of Swift’s eleventh studio album, ‘The Tortured Poets Department: The Anthology’ – which NME gave three stars – was the most streamed album this year on the platform. Additionally, Swift was also awarded the most streamed artist.

In an Instagram Story shared yesterday (December 3), Swift shared her reaction to the news. “Ahhhhhh thank you for listening to my music and TTPD so much!!!!”, she wrote.

“You, the fans, made The Tortured Poets Department the TOP STREAMED ALBUM of The Year on @applemusic!!! You guys snagged me that Top Streamed Artist spot too.” The most played track on Apple Music in 2024, however, went to Kendrick Lamar‘s incendiary party anthem ‘Not Like Us’.

In July, it was revealed that ‘The Tortured Poets Department’ was the biggest album of the year so far in the US, earning 4.66 million equivalent album units in the first half of this year. It also became the first album by a woman to spend its first 12 weeks at the top of the Billboard 200 chart.

Album cut ‘But Daddy I Love Him’ was also listed as one of NME‘s 50 best songs of 2024. Puah Ziwei wrote: “The world’s biggest pop star returns to country storytelling for a grown-up ‘Love Story’ that hilariously rebuffs hand-wringing from fans and press alike over her personal life choices.”

“Dramatic and satirical, self-aware but not self-serious, this ‘The Tortured Poets Department’ centrepiece is a classic showcase of Taylor Swift’s flair for confessional, poetic lyricism.”

Last Friday (November 29), the vinyl edition of ‘The Tortured Poets Department: The Anthology’ was made available to purchase for international fans. Swift revealed its release in a social media post reflecting on the “incredible” shows of her ‘Eras’ tour.

“The emotions have gotten pretty heightened for me and the rest of the team because it’s gotten extremely real for us: Our next city will be the last one of The Eras Tour, and the closing of the most extraordinary chapter of my life so far,” she said of its last three dates in Vancouver that begin this Friday (December 6).