When influencer Morgan Leigh Willett teamed up with fashion firm Thread Vision over three years ago, their collaboration quickly became a standout success. By seamlessly blending Morgan’s authentic brand with Thread Vision’s design expertise, they’ve created unique, highly sought-after products. Their latest hit? The playful “Unhinged” hat—a design inspired by a sentiment we can all relate to at times. The “Unhinged” hat perfectly captures the balance between calm and chaos, making it a must-have accessory. We extend our thanks to Thread Vision and Morgan Leigh Willett for giving Social Lifestyle Magazine readers an exclusive look into the inspiration and design process behind one of her trending new products, the “Unhinged” hat.
Meghan Forte: What aspects of this project captivated Thread Vision and inspired them to collaborate with Morgan Leigh Willett?
Thread Vision and Morgan Leigh Willett: Thread Vision has been working with Morgan for over three years and we are so proud of the products we have created together! I believe our partnership works because it allows both of us to focus on our area of expertise; Thread Vision in product design and development and Morgan creating content to grow her personal brand through custom and elevated products!
Meghan Forte: How did the phrase “Unhinged” inspire a product or hat creation idea for Ms. Morgan Leigh Willett?
Thread Vision and Morgan Leigh Willett: Morgan created the unhinged hat out of her personal association with the phrase and realized she was not alone in feeling somewhat unhinged… it’s for the girl who…Loves being in bed by ten but enjoys a good feral night out. Prioritizes health and fitness but will never turn down a spicy marg. Goes to therapy but spirals often. Lives by their organized to-do list but also has no clue wtf is going on. We can all relate!
Meghan Forte: What was the design process like for the hat?
Thread Vision and Morgan Leigh Willett: Morgan is the creative force behind the products, ensuring the most authentic and aligned styles possible. She shares her initial concept with us and her talented graphic designer, Casey Jones, who develops the graphics and overall design concept. Once passed to Thread Vision, we bring the concept to life by refining the art size and placement, enhancing branding details, and sourcing materials and colors. After approving the details, we create samples to ensure the final product matches our vision. The samples for the “Unhinged” hat executed beautifully, leading to immediate success. The style sold out twice, and it’s now available in a sleek new black colorway.
Meghan Forte: Are there any plans for Ms. Morgan Leigh Willett to create additional products with Thread Vision in the future?
Thread Vision and Morgan Leigh Willett: Yes! Morgan has had consistent success with multiple products year after year. Her “Word of the Year” crewneck is always a fan favorite and launches each fall, reflecting her audience’s shared excitement for setting yearly themes. Her custom yearly planner is another hit, helping her followers stay organized and inspired. We’ve also introduced socks and tees and can’t wait to unveil what we create together next!
The “Unhinged” hat is a fantastic concept for a fun and expressive design. With products like the “Unhinged” hat selling out twice and now making a triumphant return in a sleek black colorway, Morgan Leigh Willett and Thread Vision are only just beginning. From yearly planners to word-of-the-year crewnecks, this dynamic partnership continues to evolve, thrilling Morgan’s fans with fresh and exciting ideas. At Social Lifestyle Magazine, we’re excited to follow Morgan Leigh Willett’s inspiring work and collaborations with Thread Vision to see what innovative projects they’ll bring to life next. Don’t wait—order your hat today.
Morgan Leigh Willett, is widely recognized for winning the 2016 season of Big Brother: Over the Top, and has also expanded her reach with the launch of her podcast, Off The Rails with Morgan Willett, alongside her flourishing content creation career. A heartfelt thank you to Morgan Willett and the Thread Vision team for sharing their time and insights with Social Lifestyle Magazine.
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