We independently evaluate all recommended products and services. Any products or services put forward appear in no particular order. if you click on links we provide, we may receive compensation.
Every decade, Nike releases a sneaker that rewrites the rules — the Air Mag in 2011, the Off-White collaborations in 2017, and now, the Air Max Muse x Windowsen in 2025. This one feels different. Equal parts sport, science fiction, and self-expression, it’s already being called the most valuable Nike collab since the Air Mag.
A Collaboration Beyond Earth
Nike’s latest collaboration partners the sportswear giant with Windowsen, a Chinese fashion label known for its otherworldly, avant-garde designs. Led by Sensen Lii, the brand rose to fame after dressing Cardi B at the Met Gala, and now brings its futuristic energy to Nike’s Air Max legacy.
The result is the Air Max Muse x Windowsen, a sneaker that looks more like wearable art than performance gear. Inspired by 1990s rave culture and cyber aesthetics, it features morphing prints, alien symbols, and detachable charms that reveal secret design codes. Each step feels alive — like motion captured in fabric and air.
“I Like Hiding Codes in My Designs”
Lii describes the sneaker as “a portal to the unknown Windowsen universe.” Hidden across the shoe are extraterrestrial clues: a detachable alien-head lace charm, mysterious symbols, and two-toed footprints molded into the sole. These touches echo Windowsen’s obsession with identity and transformation — core to its alien-futurist DNA.
Two colorways, silver-green and orange-blue, showcase the designer’s fascination with contrast and energy. Combined with Nike’s iconic Air cushioning, the silhouette bridges science-fiction aesthetics with sport innovation, turning everyday motion into visual storytelling.
The Next Air Mag Moment
When Nike dropped the Air Mag, inspired by Back to the Future II, pairs later resold for up to $200,000. It wasn’t just a sneaker — it was a cultural event.
Now, with the Air Max Muse, Nike may be tapping into that same energy for a new generation.
The Muse isn’t about nostalgia; it’s about evolution. It imagines a world where sneakers are portals, not products — where expression matters more than performance, and design becomes identity. For collectors, that kind of storytelling has value far beyond retail price.
When and Where to Get It
The Nike Air Max Muse x Windowsen releases November 1 via SNKRS and select Nike retailers worldwide. With limited quantities and global buzz, expect instant sell-outs — and potential grail status before the year’s out.
The editorial team at FashionBeans is your trusted partner in redefining modern men’s style. Established in 2007, FashionBeans has evolved into a leading authority in men’s fashion, with millions of readers seeking practical advice, expert insights, and real-world inspiration for curating their wardrobe and lifestyle.
Our editorial team combines over 50 years of collective experience in fashion journalism, styling, and retail. Each editor brings specialized expertise—from luxury fashion and sustainable style to the latest grooming technology and fragrance science. With backgrounds ranging from GQ and Esquire to personal styling for celebrities, our team ensures every recommendation comes from a place of deep industry knowledge.
